Marketing Research and Analytics

An analytical approach to enrollment management

As Indiana's third-largest University, we have access to a wealth of information when it comes to student data at all stages of their journey. The Division of Enrollment Management's Marketing Research and Analytics team is here to help you make sense of what you know about your students, as well as to help you identify what you need to be doing to further enhance enrollment success.

How Marketing Research and Analytics can help you

The Marketing Research and Analytics team was designed to help take some of the guesswork out of your strategic enrollment plans. Specifically, they can help you:

  • Identify where your students are coming from, and if they choose not to enroll, where they are going and why.
  • Leverage the insights of what your students are telling you, either through explicit actions or based on the behaviors they're exhibiting through the use of data science techniques and innovative enrollment technologies.
  • Explore recruitment and retention trends in the higher education landscape, helping you stake out your position and stand out against the rest.