As Indiana's third-largest University, we have access to a wealth of information when it comes to student data at all stages of their journey. The Office for Enrollment Strategy and Insights is here to help you make sense of what you know about your students, as well as to help you identify what you need to be doing to further enhance enrollment success.
An analytical approach to enrollment management
How Marketing Research and Analytics can help you
The Office for Enrollment Strategy and Insights was designed to help take some of the guesswork out of your strategic enrollment plans. Specifically, they can help you:
- Identify where your students are coming from, and if they choose not to enroll, where they are going and why.
- Leverage the insights of what your students are telling you, either through explicit actions or based on the behaviors they're exhibiting through the use of data science techniques and innovative enrollment technologies.
- Explore recruitment and retention trends in the higher education landscape, helping you stake out your position and stand out against the rest.
- Turn your goals and data into a tangible marketing plan for the recruitment and retention of your students.
Contact Terry Brown, Interim Director of Enrollment Strategy and Insights, to learn more about how the Office for Enrollment Strategy and Insights can help your academic school or unit make data-informed decisions to better meet your strategic enrollment goals.